Word: channeling
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...Despite our constant Clear Channel bashing, we do have something nice to say, and we promise it’s not just more weather-induced euphoria. The New York Times reported on Monday that KZPS, a former classic rock station in Dallas that is owned by Clear Channel, would no longer run traditional 30- or 60-second commercials. Instead, the station will pursue a strategy of “integration”—which basically means that DJs will conversationally advertise products during their breaks, thus putting more music...
...former commercial radio DJs so dedicated to good programming that they have chosen to operate outside of the industry. Playing a mix of standard Top 40 hits and lesser known college radio fare, the pirate station is just as popular as any Clear Channel station on Long Island, consistently coming in the top five in Arbitron ratings...
...million artifacts--but not a trace of the original fort. In fact, nobody expected to find it. Based on a handful of written eyewitness accounts and two maps, the James Fort was widely believed to have been built at the west end of Jamestown Island, close to the deepwater channel where the colonists presumably moored their ships. The river had washed away some 25 acres of that part of the island long ago, however, and most archaeologists figured the site of the fort had ended up on the river bottom...
...candy-colored outfits has boosted interest in the sport. While the numbers still pale in comparison with men's golf, attendance at LPGA events rose 5% in 2006, and it's up 10% since 2001. Daily average television viewership for LPGA tournaments broadcast on cable (not including the Golf Channel) reached 417,000 households in 2006, up 59% from 2005, while network viewership last year rose 14%, to 1.7 million households. "The numbers are small, but the percentages are large," says Bivens. Women's golf is one of the few sports that can boast double-digit television growth...
...licensing them, the LPGA earns money from ticket sales, food and merchandise. The plan is still a long iron from success. LPGA tournaments have to buy network time, sell their own ads and cover production costs. But the LPGA underwrites half those expenses for ESPN and the Golf Channel, ensuring that all tournaments are televised...