Word: channeling
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...with his characters, Piven has, in addition to the barrage of energy, a surprising calm sweetness. Sure, he does yoga like every other actor, but he's really, really good at it. And to help a struggling documentarian pal, he got the Travel Channel to bankroll a two-part series they made together in India, Jeremy Piven's Journey of a Lifetime. Although the title made him sound like a dork, he came off as sensitive, curious and awed by the culture. And after our interview, he stayed at the restaurant to talk to people who work there about their...
...network drama. That has always been a sticking point with U.S. TV executives, who have been skeptical that American prime-time viewers would watch so many episodes of one show in a week. "It requires an enormous amount of dedication," says Michael Schwimmer, CEO of Sí-TV, a cable channel that caters to young Latinos...
...David Ward knows, it ain't easy being green. But he's hoping that will change now that his invention, one of some 4,300 submissions in a contest run by TIME, the History Channel and the National Inventors Hall of Fame, was named the 2006 Modern Marvel of the Year. Ward's Strawjet takes a renewable and universally available resource - straw - and turns it into low-cost building material that will provide farmers with extra income and eliminate the need for deforestation. Another eco-friendly detail: instead of using plastic resin, the tractor-size farming implement binds straw together...
...agreement as to which things are best to measure. The old days of TV advertising were simpler. Based on the show's ratings, advertisers paid for a certain number of eyeballs viewing their ads. But avoidance technologies - ranging from simple remotes that make it easy for people to channel surf during ad breaks to dvrs - have raised serious questions about that old formula. "You can count eyeballs, but all that's been demonstrated is an audience has been delivered, not that it's paying attention or is tuned in," says Townsend. Of course, today's highly sophisticated TV commercials evolved...
Country Music Television (CMT) has conducted numerous focus groups on the band. "And they're all a great study in the American psyche," says Brian Philips, the channel's executive vice president. "What comes up over and over again is, 'It would have been one thing if they'd said it on American soil, but it's the fact that they said it in Europe that really sets me off!'" There's an accusation of cowardice in there--although Maines insists, "I said it there 'cause that's where I was"--but if the way Philips draws out the syllables...