Word: channeling
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...have understood the potential of 1 billion consumers in India, but now they are slowly starting to realize the purchasing power of people in the U.S. who trace their roots to the subcontinent--a group known as desis. MTV India has aired overseas since 1996, but MTV Desi--a channel for Americans of Indian, Pakistani, Bangladeshi, Sri Lankan, Bhutanese and Nepalese descent--is brand new, launching this summer. And MTV isn't alone as it chases desi dollars. South Asian marketing is still in its infancy, but early adopters like General Motors, Citibank and GlaxoSmithKline are advertising in ethnic newspapers...
...budget that continues to commit the largest part of its revenues to agricultural subsidies that flow liberally to France. Last week, Britain commemorated - with some delicacy - the 200th anniversary of Lord Nelson's routing of Napoleon's fleet at Trafalgar. The traditional rival across the Channel has an economy that is motoring along at a steady clip, while France's is mired in high unemployment and anemic growth. President Jacques Chirac was reported earlier this week to have said of the English that "one could not trust people with such awful cooking." The IOC didn't care...
...Beijing, China; Mary Ann Jolley, a producer/reporter for the Australian Broadcasting Corporation in Sydney; Guillermo E. Franco Morales, content manager of new media and editor of eltiempo.com in Bogota, Colombia; Takashi Oshima, a reporter, for The Asahi Shimbun in Tokyo, Japan; Altin Raxhimi, a producer-editor for Top Channel T.V., and correspondent for Transitions Online, in Tirana, Albania; and Alice Tatah, a producer/presenter for Cameroon Radio and Television in Yaounde...
...would make Kim Jong Il blush. There will be protest, possibly flamboyant. The rock singer Bob Geldof has called for a million people to make their way to Edinburgh to campaign for Africa's poor. He even wants another Dunkirk of small boats to ferry activists across the English Channel; much better TV than taking Ryanair. Geldof is also mounting a worldwide string of "Live 8" concerts the weekend before to unleash a flood of public concern for Africa he hopes will induce the Gleneagles crew to write some bigger aid checks. But the interesting thing is how much kabuki...
...wife Edna's astonishment, Rubin bought a shelfful of Lincoln books and flipped from ESPN to the History Channel. He also went online and met Lincolns around the country, who helped him learn the trade secrets (you can pay $300 for a beaver top hat like Lincoln's, but a hand-me-down from the local theater troupe will do; always have a snappy response to kids' favorite question: "Aren't you dead?"; a little piece of pencil eraser affixed above the right corner of your mouth can serve as Lincoln's prominent mole; if you're not quite...