Word: channelized
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Dates: during 2000-2009
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...never been boomier. HGTV, the homespun redoubt of gardening and glue-gun projects that became a cable hit in the post-9/11 cocooning era, is now dominated by what it calls "Property Buzz" shows: series about buying and selling homes, which now make up six of the channel's 10 highest-rated shows. Shows like Secrets That Sell!, Designed to Sell, Bought & Sold, Get It Sold--notice a pattern?--offer a guide to tapping, Jed Clampett--style, the gusher of wealth sitting under your property. "What will people do to sell?" asks the intro...
Producers at the ABC, ESPN and Disney Channel sites also dreamed up derivative content based on the TV networks' programming, including live webcasts of stage concerts by the cast of High School Musical and interactive podcasts for devotees of Lost. "The Internet is not just an information, communication and commercial medium anymore," Iger says. "It's now an entertainment medium, and so it's essential for us to find ways to use it to deliver our branded products and programs...
...days of kissing babies and door-to-door campaigning are so Politics 1.0. If a candidate for the 2008 election has any hopes of landing the commander-in-chief job, he/she better start refining their online search strategy and pimping their MySpace profile. With the Web becoming the newest channel to stump for votes, online search holds some interesting insight about the presidential candidates and the issues that Americans are most curious about...
...prevail. Not that fans don't enjoy a good meltdown--was there a more dramatic golf moment last year than Mickelson's U.S. Open choke on the 18th hole at Winged Foot? "I love watching the Masters for its tradition, and the British Open for its history," says Golf Channel analyst and former pro player Brandel Chamblee. "But I really love watching the U.S. Open for the vomit factor: seeing guys look like they're about to throw up." That's pretty much what Oakmont is all about...
...that 1960 flight, aeronautics engineer Paul (Ed) Yost, the first to use the relatively cheap propane-burner system for heat, became the father of modern hot-air ballooning, now a popular global sport. Among the many firsts he achieved: a 1963 trip with a partner across the English Channel...