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...extinction, the format is beginning to look as obsolete as the black-and-white TV set. According to ZenithOptimedia, an advertising buyer and research company, TV's share of the ad market in Western Europe peaked in 2004. Advertisers know all too well that digital TV's hundreds of channels and video-on-demand services have made it impossible for a handful of commercial channels to reach the enormous audiences they once enjoyed. Indeed, digital systems often come with digital video recorders (dvrs) that let viewers skip ads altogether. Meanwhile, video games, iPods, the Internet and other diversions are tempting...

Author: /time Magazine | Title: Ad-Ventures Online | 5/21/2006 | See Source »

...author is exactly the opposite of the stories she tells in her books: she's the misfit novelist who has been spontaneously embraced by the reading world. Which makes you wonder what kinds of books will come out of all the success and affirmation. Will she still channel our collective awkwardness and alienation? "I was kind of joking with my editor," she recalls, "saying, you know, 'God save me if I ever write another scene where a young woman is maybe about to kiss a young man, but then she wonders if he really could find her attractive.' I feel...

Author: /time Magazine | Title: Books: Prepping for Love | 5/14/2006 | See Source »

...take the role of Darfuris and must complete basic tasks. Those who fail to do so learn what fate could befall them at the hands of Janjaweed militias: rape, kidnapping, murder. Susana Ruiz, a University of Southern California student who helped design the game, which is backed by college channel mtvU, hopes it will inspire players to take real-world action by writing President Bush or lobbying schools to divest holdings in firms that operate in Sudan, as the University of California system resolved to do in March: "We want to motivate people to do something right...

Author: /time Magazine | Title: Deadly Chores | 4/30/2006 | See Source »

...President George W. Bush, who last week named Snow his third White House press secretary. Snow, who told TIME he was attracted by the job's "put-up-or-shut-up factor," says that as host of a daily 3-hr. Fox radio show and a weekend Fox News Channel program, he knows how much easier it is to "sit on the outside and throw rocks...

Author: /time Magazine | Title: A Fox-y New Spokesman | 4/30/2006 | See Source »

...American foreign policy. He approved of the idea that America is a special place and we have moral responsibilities. But I don't know whether he would feel positive about the moralistic approach this Admininstation has taken to foreign policy. I kid with her that I think I channel with my father now better than she does...

Author: /time Magazine | Title: Madeleine Albright Opens Up | 4/27/2006 | See Source »

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