Word: channelized
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...viewers, a sliver compared with those of cable networks like FX or HBO, which have lured around 4 million viewers for hot shows like The Shield and The Sopranos. But BBCA's numbers are high enough to earn a Nielsen rating, which puts it beyond the fringe cable channels. In the chase for ad dollars, that places it in league with National Geographic, Oxygen and the Women's Entertainment network. "We deliver the most upscale targeted trendsetting audience in cable," says Lee, referring to a recently completed viewership study for the channel...
With a rich and varied library of shows, the BBC makes big money selling its programs abroad--everything from Teletubbies to Changing Spaces. The Beeb has deals with non-British cable and satellite operators for BBC World (a 24-hour news channel) and BBC Prime (featuring popular-entertainment shows) as well as BBC America. Already Britain's largest magazine publisher, it's launching a slew of new titles. It's also touting business for a new state-of-the-art broadcast center in London, and has started producing "branded content" for advertisers. British viewers recently saw two-minute "documentaries" that...
...unusual assembly of historians, college students and talk show host Phil Donahue tried to tease out the lasting legacy of John F. Kennedy ’40 at a History Channel taping at Harvard Saturday...
...said he wasn’t sure if he had ever watched Donahue’s daytime talk show but has appeared on the History Channel before, said the discussion was informative...
...Kennedy Presidency: History or Hype?” will air on the History Channel on Nov. 14 at 1 p.m. and 7 p.m. as part of a series of programs leading up to the Nov. 22 anniversary of Kennedy’s assassination...