Word: channelized
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...proving that viewers, contrary to their recent choices, really are tired of high-decibel escapism. Both are betting that talk, in Vanzant's phrase, has "got the power" to change lives. Now they have to sell that idea to viewers who've got the power to change the channel...
...China has made it clear that it wants foreign broadcasters to pay. Beijing officials are talking about uplink fees of as much as $400,000 a year per channel. That's more than some broadcasters earn in China now, but it may be worth it if China eventually pays the broadcasters subscription money from Chinese consumers. (Cable is now connected to 90 million households in China, out of 320 million residences with televisions.) Currently the only subscription revenue earned by broadcasters like CNN or ESPN is from hotels and foreign residential compounds. The vast majority of Chinese people who watch...
...able to censor foreign satellite broadcasts with a simple push of a button. "It's one way to control foreign satellite broadcasts, but it also has all kinds of economic advantages," says Jeanette Chan, a Hong Kong-based broadcast attorney. Says a top executive at one leading foreign broadcast channel: "It's the ultimate control. They are the gatekeepers. They decide who gets in and how much they...
...kicked a ball in Parma's blue-and-yellow colors, Nakata has made a good start for the club: on the day he signed up, Parma inked a contract to sell 10,000 Nakata jerseys in Japan. Every Parma match will be broadcast live in Japan on cable channel Sky PerfecTV, netting more revenues for the Italian club...
...helping to revolutionize the face of television advertising, Brown Williams isn't much of a channel surfer. Maybe it's because he spent 23 years tinkering with TVs as a leading scientist at RCA Labs. But Williams, 60, has watched enough TV to see its future. More channels are competing for viewers' short attention spans, and the 30-second spot is losing its grip--so advertisers need a new way to get their messages across...