Word: channelized
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...surface, this recent French TV spot for Opel's Corsa seems similar to most other car ads - images of beautiful women, breathtaking scenery and no information about the product. But this campaign, which ran late last year on French digital satellite pay-TV channel TPS, is a glimpse of the future. Interested viewers could use their remotes to click on an icon and find out what colors the car comes in, what the interior looks like, how much the car costs and where they could finance it. What's more, they could assemble a virtual version of their dream...
...viewers interested in a product, the pluses are obvious: instant information without any in-your-face pushiness. Initially, interactive TV advertising will use icons in conventional ads and banner ads on electronic programming guides to link consumers to websites or microsites on an interactive channel. The viewer then voluntarily searches for more details about products or how to make a purchase. The information provided is a service rather than an irritant...
...scene is a posh hotel room. The mission? To destroy at least 12 things in your suite before collapsing in a drunken stupor. That's what rock stars do, right? And now, thanks to MTV's first broadband interactive channel, idol emulation is moving way beyond strumming an air guitar...
Trash Your Hotel Room, a program that lets players assume the role of rock maniac on the road, is just one of the many ideas for interaction at broadband TV channel MTV Live, which will launch in Sweden and France in June. Want to be a graphic artist? Viewers can assemble virtual environments and e-mail their creations for consideration as background images. Is screenwriting more up your alley? MTV Live will let you select characters and write dialogue for short videos. Would-be maestros can mix and submit music to serenade MTV Live presenters. The new channel will also...
...Pretending to be a responsible journalist, I have the news on in my office, but my TiVo - the digital TV recorder that is a trusted sidekick for my job as a television critic - figures I'd rather watch So Weird, a goopy family show on the Disney Channel. And unlike my VCR, TiVo can do something about it. A couple of clicks from its infrared channel changer and instead of the conflict in the Middle East, there's One Day at a Time's Mackenzie Phillips - yes, she's still working! - strumming a guitar and singing...