Word: channelized
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...counterattack is well under way and gathering momentum. Traditional merchants have taken heart from, of all places, Charles Schwab, which has broken down the walls between its off-line brokerage business (with 335 retail locations) and Schwab.com its online business. Schwab had to be spry enough to devise cross-channel pricing for stock trades; allow account access via the Web, telephone and in person; and create advertising that speaks to the Web savvy as well as the Net illiterate. The result: over the past two years, Schwab has emerged as the best-positioned retail brokerage, with more than $628 billion...
Initially, companies with powerful off-line brands had a difficult time overcoming the notion that they would be cannibalizing their core business if they sold through the Web. But as it became clear that e-commerce was a viable and complementary retail channel--albeit one that requires a new skill set--the big off-line players gradually came around to embracing...
...overcrowding and inadequate order fulfillment. KBkids.com didn't even exist last year. The space belonged to eToys, the first online retailer to design a truly kid-friendly toy site. Kids could create electronic wish lists, gifts came wrapped, batteries came included. "I saw immediately that here was a channel that could revolutionize how you serve the toy market," says eToys CEO Toby Lenk...
That should have set off warning bells in Atlanta. But Ivester, known for his bulldog tenacity, pushed ahead with expansion plans. Coke had built its omnipresence in the 1980s by welding together a motley collection of soft-drink bottlers into the most powerful distribution channel on earth. Ivester felt compelled to fill that global network despite the spreading financial contagion. Instead of paring growth targets, he embarked on a flurry of acquisitions to put more products into the pipeline...
...Note: The evening performance on Friday, Dec. 17 with Martina McBride, Take 6 and soprano Kelly Kaduce will be taped to be aired later on WCVB-TV Channel 5 and A&E Television Networks. Performances after the Christmas holiday will include the Gloria dei Cantores, directed by Elizabeth Patterson...