Word: channelized
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...melted marshmallows. "Is it proper for public institutions to become salespeople and build brand loyalty?" asks Andrew Hagelshaw, senior program director at the Center for Commercial-Free Public Education in Oakland, Calif. "Advertisers realize that schools are the perfect place to develop new markets. Kids can't switch the channel...
School resistance to these kinds of ventures has been steadily worn down, ever since Channel One began offering schools free video equipment in return for showing kids a daily TV newscast filled with commercials. Now some companies are allowed into schools to do their market research. Noggin, an interactive TV network created by Nickelodeon and the Children's Television Network, meets with more than 300 students at a New Jersey school during lunch and recess for the express purpose of finding out "what sparks kids." To thank Watchung School for its cooperation, the network has "contributed" $7,000 worth...
...social history that enlivens Jennings' book--a peek into the ways in which legions of real people who never made it to big-ticket events like wars or treaty signings or space-shuttle launches actually spent their days and nights. Perhaps that's something for the Lifetime channel to take...
...varied OCCUPATION: promoting football team BEST PUNCH: Claiming Rosie canceled their appearance on her show after they raised $81,000 to get to New York City, stormed local media, including Fox News Channel and Live with Regis & Kathie...
PAUL MACCREADY In 1977 one of MacCready's creations, the Gossamer Condor, a kitelike affair powered only by a furiously pedaling cyclist-pilot, flew more than 7 min. Two years later, the Gossamer Albatross, an improved model, was pedaled across the English Channel. In 1981 a pilot took the sun-powered Solar Challenger 163 miles from France to a base in England. No wonder the American Society of Mechanical Engineers in 1980 named MacCready its Engineer of the Century. In the years since, MacCready has fashioned such marvels as the wing-flapping pterodactyl that flew in the IMAX film...