Word: channelized
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With her relaxed, collegial style, Laybourne, 49, did more than just develop good children's programs. She showed the cable industry during its formative years that a channel with a strong mission and a well-targeted audience could be a financial success. Nickelodeon, now seen in 66 million homes, is the highest-rated basic-cable network, and it has spun off lines of imaginative toys as well as another cable channel, TV Land (ne Nick at Nite), aimed at baby-boomer parents. Nickelodeon has also provided a role model for reformers seeking to upgrade network fare for children. Says Kathryn...
...formulaic, more like cartoons. Diversity was in danger. Helping independent film was a way to keep the industry broad." So in 1981 he created the Sundance Institute. It was host to powwows with indie and industry heavyweights, gave grants to some films and in February launched a Sundance cable channel. The institute has even gone global, inviting foreign talent to Utah...
Laybourne moved on to a bigger commercial market last February, when she was hired by the new Disney/abc media combine to oversee cable operations. One big project, a 24-hour news channel, has just been shelved, but Laybourne will have ample opportunity to test another of her pet ideas: that doing good and making money are not incompatible concepts. "I'm an idealist," she says, "and I don't make any apologies for that...
...companies feel they don't get a fair shake in the media, so the History Channel's offer was enticing. The 18-month-old cable network, seen in 19.2 million homes, was gearing up The Spirit of Enterprise, a series of hourlong documentaries, each of which would recount the history of a different corporation--and be produced by the corporation itself. AT&T, DuPont and General Motors were among those who had signed on; the first show, on Boeing, was already nearing completion. But last week, after the series was publicized and questions were raised about how objective these "histories...
...trend has accelerated with the proliferation of cable channels, which have hours and hours of program time to fill, and of advertisers looking for novel methods of getting their message across. "As advertisers look for new ways to break through the clutter on the Web and in television, you are going to see a greater push to do this kind of thing," says Betsy Frank, executive vice president for Zenith Media Services. Nor is the practice (if prominently labeled) necessarily evil. Who's to say that a corporate history of AT&T, as told by the folks...