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...Spock is responsible for a whole generation of spoiled brats, it was Bill Gaines who propelled baby-boomer smart-aleckism to giddy new heights. Long before the Nickelodeon cable channel (whose sensibility is significantly Mad-derived), before Father Knows Best seemed campy, before every other ninth- grader wore sideburns and shades, Gaines' magazine was the only place for children to have an uncensored glimpse behind the perky facade of '50s bourgeois life. It was where they could get clued in to the fatuousness of civics-book sanctimony, to the permutations of suburban phoniness, to grown-up dissembling and insincerely sincere...

Author: /time Magazine | Title: A Perfect MAD Man | 6/15/1992 | See Source »

...television, live coverage of the Democratic and Republican conventions has been scheduled where many would say it belongs: on Comedy Central, the cable comedy channel. The anchor will be Saturday Night Live's Al Franken. Comedy Central plans to invite guest analysts ranging from Republican strategist Roger Ailes to gonzo journalist Hunter Thompson, as well as the candidates themselves. Entertainment is clearly the channel's first objective, but the producers insist their coverage will be informative too. "The hope is that by providing facts in this more appealing way, we will be seducing more people into this process," says Mary...

Author: /time Magazine | Title: Rock the Vote | 6/15/1992 | See Source »

Such political activism is hardly free of self-interest. Comedy Central's ratings nearly tripled when it provided humorous commentary to accompany President Bush's State of the Union address last January. Its more ambitious convention coverage, it hopes, will woo even more viewers to the channel. The motive of the record-industry executives who started Rock the Vote two years ago was to ward off censorship in the music business. They believed that their best defense against restrictive legislation would be to mobilize a constituency of voters among young music fans. Hence the organization set up voter-registration tables...

Author: /time Magazine | Title: Rock the Vote | 6/15/1992 | See Source »

...plans are even more extensive. In addition to airing Rock the Vote public-service announcements, the music cable channel has assigned a reporter -- 24-year-old Tabitha Soren -- to cover the campaign and file regular reports as part of what it calls its "Choose or Lose" campaign. "After 10 years we know we have the attention of our audience, so it's time to do something with it," declares creative director Judy McGrath...

Author: /time Magazine | Title: Rock the Vote | 6/15/1992 | See Source »

Whittle has already rankled many traditionalists with his profitable Channel One television network. That controversial venture provides a 12-minute morning newscast, complete with two minutes of commercials, to 7.8 million students each weekday. "I dread the thought of the profit motive infiltrating a noble area of public aspiration," says educator Jonathan Kozol. "Do we really want to give that power to Chris Whittle...

Author: /time Magazine | Title: Knowledge for Sale | 6/8/1992 | See Source »

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