Word: channelized
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...lost no time following up on its commitment. The next day U.S. Ambassador to Tunisia Robert Pelletreau, the "only authorized channel" for the discourse, telephoned P.L.O. headquarters in Tunis to arrange a meeting Friday at a state guesthouse in nearby Carthage. Pelletreau and a four-member P.L.O. delegation met for 90 minutes; afterward both parties called their first official talks "practical...
...long way from Mr. Rogers' neighborhood here, but antics like these have helped make Nickelodeon the hot address in children's TV. Launched in 1979, the cable channel for children is now seen in 41 million homes, double the number of five years ago. Ratings, among the highest of all basic-cable services, are up 12% from last year. Along with its long-running show for preschoolers, Pinwheel, and a diet of cartoons and vintage reruns (Lassie, Dennis the Menace), the channel is steadily boosting its slate of original programming aimed at older youngsters. The most successful, Double Dare...
This hip, TV-savvy attitude is also a major feature of Nick at Nite, the three-year-old companion service aimed primarily at adults, which takes over in the evenings when Nickelodeon signs off. The channel offers mostly old reruns, from The Donna Reed Show to Saturday Night Live, but the retreads are given a self-parodying spin with tongue-in-cheek promos (a "How to Be Donna Reed" home-study course) and special events like a "Do-It-Yourself Sitcom" contest. In that one, viewers were asked why their life ought to be a comedy series. Three families were...
...adults are enthralled by Nickelodeon. Double Dare and another game show called Finders Keepers (now off the air) have been denounced for encouraging exhibitionism and greed -- the sort of schoolmarmish complaint that deserves a dousing with green slime. Peggy Charren, president of Action for Children's Television, praises the channel as a healthy alternative to network fare but is worried that some of its newer shows "may have gone a little overboard taking a Mad magazine approach...
Charren is also concerned about the channel's expanding commercial ventures. Nickelodeon did not even run commercials before 1984; now it has entered the syndication market and is licensing its name for products ranging from shampoo to sneakers. "We are a channel for kids and an advocate for kids first," says Laybourne. "The licensing is only an afterthought." Such ventures, moreover, enable the channel to prosper and expand its programming -- a fact of TV life that Nickelodeon's savvy young viewers would certainly understand. Call it: Why You Can Do That on Television...