Word: channelized
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Nickelodeon (Warner Amex Satellite Entertainment Co.). A channel devoted to children without being childish. Among its most notable enticements: the Pinwheel puppets for preschoolers, and Livewire, an exuberant variety talk show for early teens...
...famous cereal slogan of the early 1960s ("I want my Maypo!") and transformed the message into a new catch phrase, "I want my MTV!" Most important, Pittman conducted the sort of sociological surveying that turns statistical science into show-biz witch doctory, with footnotes. "MTV was the most researched channel in television history," boasts Robert Roganti, MTV's vice president in charge of ad sales...
...outs the sort of music that its audience wanted; for the first months of its life, black musicians on MTV were about as scarce as Sunrise Sermonettes. Before Michael Jackson's Billie Jean appeared on MTV last spring, Columbia Records threatened to withdraw all its tapes from the channel. "We can't be all things to all people," insists MTV Programming Chief Les Garland. "It's not an issue of the type of music or the color of who plays it. It's programming, pure and simple." Things have loosened up. MTV now plays Prince, Eddy...
...much it costs Warner-Amex to run MTV every year. (The best educated guess is $30 million.) Jack Schneider, Warner-Amex Satellite Entertainment Co. president, predicts profits "some time in 1984," but is vague about numbers. MTV chases advertisers, but, says McCann-Erikson Vice President Paul Green, "the channel's format is so distinctive. The question is whether you're going to create an ad just to run on their channel-is it worth it? More and more the advertisers are saying yes, but it will take time...
...patients a year, a narrow tube, or catheter, is threaded into the diseased artery until it reaches the clogged area. At that point a tiny balloon at the tip of the catheter is repeatedly inflated so that it flattens the deposits against the arterial wall and widens the channel...