Word: channelized
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What should our ambitious TV executives do? For starters, the channel 7 brass could heed the advice of Walter Cronkite, who in his 20 years as anchor of the CBS Evening News came to symbolize integrity in reporting as well as high ratings. In 1976, at a CBS affiliates conference, Cronkite laid out his plans for building a successful local news operation...
...STATION should heed these lessons, it's channel 7. Viewer rejection of the channel, even with the popular John Henning (who's now anchoring channel four, by the way) suggests not so much a rejection of Henning as the news operation itself. Perhaps the viewers simply didn't feel channel 7 was doing a credible job of reporting the news. Perhaps instead of bringing in high-priced anchor talent, a handful of skilled reporters could have been hired to improving much more of the news operation...
...Channel 7 isn't the only station to be duped in hiring big-name free agents. In New York, the ABC affiliate, despite its number one rating, is dumping its two anchors in favor of snazzy Tom Snyder. The two departing anchors, Roseanne Scamardella and Ernie Anastos, are homegrown reporters, with strong local support. So rather than being dazzled by the coming of Snyder, New York viewers have inundated the station with calls of protest, and some emotional viewers have even picketed outside the station...
Boston viewers may respond in the same way. But the Hub may never get the chance to protest the firing of a dependable local newscaster on channel 7. It's hard even to remember the last...
...channel estimated 1.5 million high school seniors to college, 25,000 secondary schools employ tens of thousands of college guidance counselor. The 3500 or more institutions that will receive them--private and public, two-year and four-year, scholarly, technical and vocational--rely on tens of thousands of admissions officers. Central agencies like the College Board and American College Testing, administer 2.5 million standardized tests a year. And annual public and institutional sending to match students with college totals...