Word: channelized
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...channel 7 management were to consider the advice of Walter Cronkite and Dan Rather, two old pros who know something about the TV news business, they might have shaken up their newscast in an entirely different manner. The two veterans would believe the station's cosmetic cure-all is the wrong way to remedy an ailing local news show...
Rather disparages "quick fixes" like the theft of Ellis from channel 5. His 1977 book, The Camera Never Blinks, acknowledges that for many stations, "If your ratings are low, (you) just go across town and hire the other station's anchorman." He strongly opposes this ploy, saying "the feeling is that what counts is what is on the marquee, not the integrity of your news," and argues that, in the long run, superficial facelifts do little to boost ratings...
...WNEV, though, mere line-up shuffles (instead of more substantive changes) are something of a tradition. Years ago, the station, then called WNAC-TV, swiped veteran anchor John Henning away from (you guessed it) channel 5. Channel 7's ratings were low when Henning arrived, and they were still low when he was eased out early this year...
...effect, channel 7 has told the viewers, "the only difference between our news operation and channel 5's is John Henning. Since we've hired him, its time for you to switch to us." Clearly, the viewers weren't convinced. They didn't flock to channel 7 either a few months, when it lured two attractive young anchors, Brad Holbrook and Susan Brady, from Nevada and Buffalo respectively...
WHAT WENT WRONG? Despite the dazzling array of outside talent that channel 7 imported, it couldn't win the audience's favor. The hiring of Ellis and Young probably won't fare any better over time. The public wants more...