Word: channelizing
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Dates: during 1950-1959
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...moved into its second year last week, the show had chalked up five industry awards and a higher rating than successful Steve Allen several years ago in the same time slot. At a time when live shows are fading fast from every channel, the Paar show is seen over a record 115 stations and has collected as many as 38 sponsors, ranging from Minipoo shampoo to Corega denture fastener. One measure of the show's import is the loyalty of most of the guests; they are paid only "scale" ($320 per appearance), but most of them love the show...
Milestone: Suez. The U.S. took its famous stand for international law by opposing the British-French-Israeli onslaught against Nasser's Egypt, effectively warned the Russians to stay out of the crisis, then failed to work out a way to channel Nasser's Arab expansionism away from Communism into courses acceptable to cold war defense...
...introduced in Britain four years ago, it was widely regarded as a transient evil from abroad and no cause for real alarm. Today a host of ecstatic advertisers attest that commercial television has come to the Isles to stay. Six companies now produce programs for the commercial channel in competition with the rigorously noncommercial BBC. One of the two leaders, Associated Television Ltd., announced last week that it had made ?4,100,000 ($11.5 million) in its 1957-58 fiscal year-almost ten times its previous year's profit...
...five or six in a row. But they have demonstrated their power as Britain's most effective advertising force. This year advertisers will plunk down some ?50 million to fire their TV messages into almost 6,000,000 British homes. Already British admen are agitating for a third channel-commercial, of course...
...lons-sur-Marne to Reims. One of the first designers to utilize such basic devices as the aileron and floats for hydroplanes, he set up his own factories before World War I. In 1917 he built the Goliath, prototype of big passenger airliners and inaugurator of cross-Channel commercial service; by 1932 he had built a monoplane hermetically sealed for the stratosphere...