Word: channelizing
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Dates: during 1950-1959
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...Although Channel 12 in Providence, R.I., and Channel 9 in Manchester, N.H., will both carry the game, viewers near the Square have only a 30 percent chance of getting either one, Arthur DeLoretto of Television Specialists, said last night...
Meanwhile, Jim Cronin, proprietor of Jim's Place, reported that he cannot get the Providence channel on the set above his bar, but can get "a picture with no voice" from Manchester...
...television for the first time since 1951 this Saturday, as CBS telecasts the Dartmouth game under the N.O.A.A.'s now regional set-up. Although WNAC-TV, the OBS-affiliated station in Boston, will not carry the game, it will be available in the local area over WPRO-TV, channel 12, from Providence...
...Spot. Each network firmly believes it has a host of loyal followers who sit before the glowing tube and never tune to another channel all evening long. Therefore what precedes and follows each program becomes terribly important. A show that has a small audience, even if it has a contented sponsor, is a network liability. NBC last year dropped the veteran Voice of Firestone, despite the advertiser's willingness to pay its way, because the network thought the show's low rating ruined all the programs that followed it. Explains an executive: "A bad show in an evening...
...like to watch both Ed Sullivan's show and Martin & Lewis. But that is the way competitive TV works. If NBC has a top-rated show, CBS will put an equal attraction opposite it and vice versa. Since the networks believe that once a viewer tunes to another channel he may never tune back, the moral is: don't let him get away...