Word: channell
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Dates: during 2000-2009
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That's why the Disney Channel's ability to mint teen stars is so central to the company's future and why Rich Ross, former head of the Disney Channel, was recently tapped to replace longtime studio chief Dick Cook. In many ways, Ross ran his outfit like an old-school movie studio. The channel has always found young stars. Shia LaBeouf got his first break there, as did Hilary Duff and - way back in 1993 - Britney Spears. But only in the past few years has Disney mastered how to hang on to them, to keep them from getting away...
...Disney about $15.6 million to set her up. Three seasons, more than 8 million CDs, $225 million worth of movie tickets, two concert tours, a best-selling memoir and 15 million Hannah Montana books later, says Disney, she's worth billions of dollars to the company. Of course, the channel reduced its risk considerably by casting the girl it wanted to develop into a famous pop singer in - um - a show about a girl who's a famous pop singer. Jonas, starring three real-life musical brothers, is about brothers who are rock stars. On Lovato's show, Sonny with...
...Disney Channel is taking extraordinary steps to make its modern Mouseketeers' stay at the Mouse House as long - and mutually enriching - as possible. Most recently, this includes instituting a Talent 101 seminar. Young actors whose shows have been filmed but not yet aired are required to attend Talent 101 with a parent. It includes instruction from security experts, media-relations consultants and psychologists. Mendler is one of its first graduates. "We learned how to answer questions from the media and how your family has to be your support," she says. "I was surprised at the amount of security some people...
Executives at Disney must know that its streak of luck with fresh faces can't last. For a start, there are not many genuine teen stars out there. Second, even tween girls - Disney Channel's main consumers - can generate ardor for only so many other humans. The company has recently made moves to find story lines and characters elsewhere, paying $4 billion to buy Marvel Entertainment merely to get access to some of its lesser superheroes. (The big ones, like Spider-Man, are already spoken for.) Comic-book characters can't give concerts or go to a meet-and-greet...
...name of one of Rupert Murdoch’s more controversial projects, Fox News Channel, is something of a misnomer. The channel cannot be considered an objective source of information by any stretch of the imagination, and to deem it “news” is an insult to the very idea of what true journalism is. The list of misdeeds and controversies in which Fox has been embroiled are a Wikipedia page long, and the jesters whom they now seem fond of employing represent little more than proof that, in America, dishonesty and insanity do not preclude gainful...