Word: channelling
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Dates: during 2000-2009
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...Arabic channel may continue to dominate Middle East ratings--surveys generally show that more than half of Arab viewers tune in to its news broadcasts--but it is the English channel that will make or break al-Jazeera's name throughout the world. Al-Jazeera International will not be a translation of the Arabic service, Parsons says, but an independent operation staffed by about 230 journalists in more than 30 foreign bureaus. The editors and reporters will be native English speakers, including many Westerners. (The in-house mosque is a standard feature of office buildings in the gulf states...
...Jazeera International has inked distribution deals in Asia, Africa, the Middle East and Europe. But Parsons is bracing for the coming political and commercial battles in the U.S. When a Wall Street Journal commentary recently accused the Arabic channel of collaborating with al-Qaeda, the article became mandatory reading at al-Jazeera International's temporary offices (and, for that matter, at Doha Palace, Qatar's seat of power, where the Emir has stubbornly resisted pressure from the U.S. and Arab governments to interfere with al-Jazeera's editorial independence...
...attempt to sanitize the war. We don't agree that's a good thing." News director Steve Clark, 52, a veteran of Britain's Sky News, says al-Jazeera International will make a mission of covering the developing world but doesn't intend to "sound like some alternative channel that is wacky and different...
...coverage as a plus as much as a minus. "They have a hugely recognizable brand name, thanks to the U.S. Administration," says S. Abdallah Schleifer, director of the Adham Center for Television at the American University in Cairo. Parsons goes so far as to suggest that the English channel could cash in on al-Jazeera's bad-boy rep with viewers who have become cynical about the mainstream media. "In the younger market, al-Jazeera actually carries a lot of street cred," he says. "It is perceived as being slightly antiestablishment, the enfant terrible of broadcasting." In a 4 1/2-min...
...problems in the network's own backyard long before its executives decided to go West. For the past nine years in the Middle East, al-Jazeera has faced an unofficial boycott led by Saudi Arabia, whose government was stung by criticism on al-Jazeera of its rulers. The English channel is apt to employ the sort of guerrilla business tactics that the Arabic channel has used. Initially limited to advertising from Qatari companies, the Arabic channel gradually attracted international brands and boosted its revenues threefold by, among other things, making deals with parent companies rather than with regional subsidiaries. Although...