Word: channelling
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Dates: during 2000-2009
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...Bonds' surpassing Hank Aaron's home-run record in far-off San Francisco. But viewers who caught the No. 756 coup de circuit from Toulouse weren't squinting at a blurry feed from mlb.com Instead, many Europeans watched Bonds' blast on the North American Sports Network (NASN)--a channel that is spreading that particular strain of U.S. sports mania to Europe...
...expats, NASN now beams a variety of more than 800 live or slightly delayed U.S. and Canadian sporting events to 10 million homes across Europe. This year NASN has added nine countries, including Portugal and Kazakhstan, bringing its total to 32, with the number of digital platforms carrying the channel in each market growing just as rapidly...
Officials at NASN, now run by the Disney-owned U.S. sports boss ESPN--which bought the independent European channel from Irish broadcaster Setanta Sports and venture-capital group Benchmark Capital Europe in 2006 for a reported $120 million--say their goal is to reach 100 million households in Europe, surpassing espn's 93 million subscribers in the U.S. The last person to call such an ambitious shot may have been Babe Ruth, but NASN executives say they've tapped into a growing demographic of European sports fans who no longer consider American baseball, football, college basketball or even NASCAR exotic...
Though marquee U.S. leagues are NASN's big draw, the channel doesn't shrink from sports that even Americans ignore such as Arena and Canadian football and Major League Lacrosse. As for the U.S. version of the global game, NASN dropped Major League Soccer when viewers complained that they got better matches from local leagues. That means L.A. Galaxy star David Beckham's best chance of appearing on NASN is if he can start bending curveballs like L.A. Dodgers star Brad Penny...
Some of the big champagne houses are looking a little farther north for their next harvest--across the English Channel. Climate change has raised the average temperature in Champagne during the growing season 2.2ºF (1.2ºC) over the past 50 years, altering the cool temperatures that give balance to the champagne produced there, says Gregory Jones, a climatologist at Southern Oregon University. "With such temperatures you could make a Burgundy or Bordeaux, rather than champagne," he says. Today southern England has roughly the same climate that Champagne did 25 years ago--and the same chalky soil in those famous...