Word: channelling
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...their disappointment. Viral marketing could easily morph into a customer-complaint channel. Advertisers who go viral, Bogusky concedes, "will just have to be brave enough to realize that they can't have it all under their control anymore. Those days are over." --By Tim Padgett
...work force is Horatio Alger. It's all about the individual. I'm all for the individual, but I think the individual could use a few climbing ropes too. That is why the outsourcing debate is misplaced. It is about long-term competitiveness of the U.S. economy, through the channel of its human resources. We're nothing without the people
ARTS: Next year's top movie, CD, musical, TV channel and book...
What type of advertising is going on in schools? About 31% of the nation's middle and high schoolers are subjected to a daily news program called Channel One, which is mandatory viewing. If your school has signed on for this, it's a 10-minute broadcast, plus two minutes of overt advertising. The products they advertise tend to be junk food, violent movies--a questionable set of products. There are schools that accept advertising on their buses, on their walls...
...YOUR CHANNELS DO IN CHINA? Nickelodeon is the highest-rated product on the CCTV [China Central Television] kids' channel. And we expect to triple our distribution by the end of the year to make the total distribution of MTV China about 10 million...