Word: channelling
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...obstacles and a maximum of potential clues to the all important question of whether water has existed on the planet. The rover Spirit is thus headed for a formation known as Gusev crater, about 15º south of the Martian equator. Orbital photography has mapped a sinuous, 559-mile channel that slices into Gusev from the southeast and looks for all the world like a riverbed. "The water should have cut through that crater and then ponded," says Crisp. Spirit's instruments will scrutinize the crater floor, looking for evidence of lakebed sediment as well as particular minerals that form...
...eight-week run, which ends with a grand finale at 8 p.m. Aug. 26 (watch for repeats in the fall). A year ago, the same time slot averaged 408,000 viewers. Series' two-hour rival, World Poker Tour, pulled in 844,000 viewers through July on the Travel Channel, nearly triple what the channel drew last year. Imagine how many people might have tuned in if they knew there was a Travel Channel...
...company a publishing, outdoor-advertising and sports-marketing moneymaker in the rough-and-tumble Chinese media industry. He staged a mini-coup in July when his company acquired controlling interest in CETV, AOL Time Warner's beleaguered foray into China's television market. Wang plans to make the channel profitable by using Tom.com's existing sales network to bring advertisers to CETV...
Green eyeshades are apparently in fashion at MTV: the bastion of video cool is putting a spreadsheet maven in charge of its international operations. Alex Ferrari, a 21-year finance-department veteran, will oversee the 96 channels outside the U.S. that account for 80% of MTV's viewers. "We've pretty much planted the flag everywhere that we can possibly be," he says. His challenge? Keeping pace with the 40% earnings growth his division registered last year and increasing the audience in developing markets such as India and China, where MTV recently launched a 24-hour channel...
...blanks. I Love the '70s (Aug. 18-22, 9 p.m. E.T.) is a 10-hour, year-by-year celebration of '70s trash culture: the Partridges and the Mod Squad, Underoos and Underalls, CB radios and est. It's the kind of empty-calorie video flypaper at which VH1 excels. Channel-flip across it and, try as you might to resist, say goodbye to the next two hours of your life. Filled out with reminiscences from every B-list celeb who ever came within 50 yds. of a VH1 camera (Ed's Michael Ian Black, Good Day Live's Jillian Barberie...