Word: chapin
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Dates: during 1970-1979
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...presidential candidate ever made more use of advertising skills and techniques than Richard Nixon-or employed more former admen as top assistants after attaining office. H.R. Haldeman, Ronald Ziegler and Dwight Chapin, among others in the White House, all came from the advertising industry. Nixon's 1968 campaign script even led to a successful book, The Selling of the President 1968, by Joe McGinniss. It chronicled how Nixon's media men skillfully packaged his assets -and disguised his weaknesses-to present him to the American public...
...problem before White House aides last October was how to respond to news reports that Dwight Chapin, then the President's appointments secretary, had hired Lawyer Donald Segretti and directed him in political sabotage. John Dean last week supplied the Ervin committee with a transcript of a "practice session" in which four officials coached Ronald Ziegler...
Impersonating both hostile reporters and Ziegler himself, John Ehrlichman, Chapin, Dean and Special Presidential Counsel Richard A. Moore alternately badgered Ziegler with expected questions and brainstormed lines of counterattack. Although the transcript does not always identify the speaker, most of the participants in the rehearsal urged that Ziegler discredit the stories as politically motivated. At one point, Chapin-the participant with the most at stake-struck the tone he thought Ziegler should take: "I am not going to dignify desperation politics...
Another participant suggested a statement from the President saying, in part: "Dwight Chapin is one of the most able and most respected men on my staff. In my opinion, he made a mistake in encouraging pranks. However, this has occurred in my campaigns in the past and had no effect there. I am sure these pranks have had no effects here." That notion seemed to depict the President as a past victim of feckless capers. In any event, Ehrlichman hastily opposed the idea...
...offered the cryptic advice: "When the going gets tough, the tough get going." That prompted Ervin to ask slyly and rhetorically: "How long after that did Mitchell leave the campaign?" (In fact, it was a week later.) Then Sloan took his complaint to White House Appointments Secretary Dwight Chapin, who told him he was "overwrought" and should take a vacation. Ehrlichman counseled: "Do not tell me the details. 1 do not want to know." Frederick LaRue suggested that Sloan take the Fifth Amendment to stay in the good graces of the campaign organization. Disgusted and disillusioned, Sloan resigned from...