Word: chapin
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Dates: during 1970-1979
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Careful Tricia has not exactly rushed into marriage. The two met on a blind date at a Chapin School dance in 1963, during the Nixons' first year in New York; in 1964, he was one of her escorts at the International Debutante Ball. After she had graduated from Finch and he from Princeton in 1968, he appeared at her side to watch the nomination proceedings in the Nixon family suite at Miami Beach during the Republican Convention...
Fast Eddie meets Tricia. From adolescent scorn to the American Dream. They meet at the Chapin School Christmas dance in 1963, and after a short seven-year courtship the romance has bloomed. She visits him for a weekend every fortnight at Harvard. (His apartment is conveniently across the street from the Holiday Inn where Tricia can rest, safe from temptation...
...serious, said Mother last week in an obvious effort to scratch the whole field: "Tricia has a boy friend in every port." Nonetheless, White House insiders insist that there's a front runner, Harvard Law Student Edward Cox, 23, whom Tricia first met six years ago at a Chapin School dance in New York. In fact, these Washington touts are hinting that Tricia and her steady Eddie will altar all rumors and marry by the end of the year...
...creating a television commercial for Trans World Airlines featuring the company's chairman, Charles Tillinghast Jr., who gave an elder-statesmanly address on the advantages of flying his line. Next, Wells. Rich turned out a print and television campaign for American Motors Corp. that focused on Chairman Roy Chapin Jr. stressing the moderate prices of AMC models lined up behind him. Soon other chief executives, including TransAmerica's John Beckett. TRW's Horace Armor Shepard and A-T-O Inc.'s Harry Figgie Jr., turned up in their companies' print ads. Not to be outdone...
...current campaign for American Motors has Chairman Roy Chapin positioned before a string of A.M.C. models under the headline: "I can't believe that people enjoy paying more for a car than they have to." Mary Wells Lawrence, president of Wells, Rich, Greene, the agency that produced the ad, made her reputation with frivolous promotions like painting Braniff Airways planes in pastel colors and suiting up the stewardesses in Pucci pajamas. Such stunts, she agrees, would not work today. "You can't emphasize fantastic luxury," she says. "What smells right at the moment is sweetness, honesty...