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...race with ruin, the new bosses of American Motors Corp. last week decided to rev up their smallest and-nowadays-least popular car: the compact Rambler American. "Between the small imports and the nearest U.S.-built models, no American car is reaching out to the consumer," said Roy D. Chapin Jr., who became A.M.C. chairman only four weeks ago. "The Rambler is going to be driven right into the center of this...

Author: /time Magazine | Title: U.S. Business: Rambling into the Gap | 2/10/1967 | See Source »

...Marlin) when car buyers' taste returned to the larger size, and even stretched the length and breadth of some Ramblers, its share of U.S. auto sales steadily slipped, from 6.4% in 1960 to a mere 3.2% last year. In fiscal 1966, A.M.C. lost $12.6 million, and last week Chapin and new President William V. Luneburg had more bad news for their annual meeting...

Author: /time Magazine | Title: U.S. Business: Rambling into the Gap | 2/10/1967 | See Source »

...reduce inventories, American's plants will close for ten working days, the second such shutdown in two months. Having virtually exhausted a $75 million line of credit from 24 banks the company last month arranged an additional $20 million loan. All $95 million is due in May, but Chapin called the loans "renegotiable...

Author: /time Magazine | Title: U.S. Business: Rambling into the Gap | 2/10/1967 | See Source »

Last week there was turning aplenty-though it was not exactly the kind Evans had in mind. After a long and contentious board of directors meeting in Detroit came the "early retirement" of Abernethy and the "resignation" of Evans. Into their places went new Chairman Roy Chapin Jr., 51, whom Evans had hand-picked as general manager last September, and new President William V. Luneburg, 56, a vice president who joined A.M.C. in 1963 as an Abernethy recruit...

Author: /time Magazine | Title: U.S. Business: Quick Wash | 1/20/1967 | See Source »

Grosse Pointe neighbor Chapin be made president, with Luneburg as his No. 2 man. Both Evans and Abernethy argued their cases-while the other was out of the room. When it came to a vote, the twelve-man board was split down the middle. Trying for compromise, they told Evans that while Chapin and Luneburg could replace Abernethy, the company had little cash to spare for three top-level salaries. Evans got the hint, and bowed out with Abernethy...

Author: /time Magazine | Title: U.S. Business: Quick Wash | 1/20/1967 | See Source »

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