Word: chapins
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...current campaign for American Motors has Chairman Roy Chapin positioned before a string of A.M.C. models under the headline: "I can't believe that people enjoy paying more for a car than they have to." Mary Wells Lawrence, president of Wells, Rich, Greene, the agency that produced the ad, made her reputation with frivolous promotions like painting Braniff Airways planes in pastel colors and suiting up the stewardesses in Pucci pajamas. Such stunts, she agrees, would not work today. "You can't emphasize fantastic luxury," she says. "What smells right at the moment is sweetness, honesty...
...automen generally anticipate that their market in the early 1970s will amount to about 10 million cars a year. American Motors' Chairman Roy Chapin expects that sales of imports over the next several years will decline from the 1,000,000 of 1969 to about 750,000, and that the market for subcompacts will climb to some 800,000. "The emphasis on smaller cars," says Chapin, "will come from all directions -traffic congestion, rising costs, multiple-car families. Our products, we believe, are right on target." Now the whole industry is zeroing in on that target...
...board. But there was no evidence that Kaiser intends to add the auto company to its empire of steel, cement, aluminum and chemical companies (total assets: $624 million). The suspicion in Detroit was that two old friends, Edgar Kaiser and American's Chairman Roy Chapin Jr., have a secret signed agreement to assure that Kaiser will not take over control...
...Jeep deal was typical of American's growth-minded aggressiveness since Chairman Chapin and President William V. Luneburg took over in 1967. At that time, AMC's future seemed so shaky that its creditors, a consortium of 24 banks headed by Chase Manhattan, examined the books every ten days. The new chiefs sold AMC's finance subsidiary and Kelvinator Appliance to pay some of the debts, trimmed costs by $20 million annually to cut the breakeven point from 343,000 to 250,000 cars a year, and last year turned a profit...
Company chiefs like to test the thunks themselves. Chrysler Chairman Lynn Townsend sometimes drives subordinates to distraction by slamming doors repeatedly in the ear-splitting confines of a testing garage. American Motors Chairman Roy Chapin likes to go into his company's executive parking area to try out the thunk. Ford has a jury of product-development specialists to pass judgment on thunks...