Word: chapter
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Dates: during 2000-2009
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...largest bankruptcy in U.S. history. With more than $82 billion in assets, GM became the largest industrial company to file for Chapter 11. The biggest loser in absolute size is Lehman Brothers, with $639 billion in assets, followed by Washington Mutual and WorldCom...
Those differences, however, don't matter much to Midwestern surfers. Last December, Vince Deur, co-chair of the Surfrider Foundation's chapter here, took a group of friends to the southern shore of Lake Michigan. The air temperature was about 25 degrees. A winter storm covered much of the lake, sending fierce winds from the north to create waves nearly 2 ft. above Deur's head. "The waves," he recalls, "had some nice shape and power." "But look," he continues, "we know that in the world of great surfing, as far as quality goes, we're at the bottom...
...American company that has built its reputation on durability, reliability and being the biggest damn dog on the street. Then let's say you get into horrible, disastrous debt and have to go begging to the government, like a sad little stray. And then you still end up in Chapter 11. Your customers are peeved because they have to bail you out. Your frailty makes them wary of buying anything from you. And every wrong thing you've ever done (like, say, making the Pontiac Aztek,) nags at them like a stain you put on their best...
...people streaming out of public transport, a runner with a prosthetic leg, a hockey player felled in the agony of defeat. Finally the spot urges viewers to just get past it - essentially calling a massive corporate mulligan - and exits with ousted-reality-TV-contestant-style defiance: "The only chapter we're focused on is Chapter 1." (See the 50 worst cars of all time...
...stock has been delisted, dumped from the Dow, and is pretty much worthless. But with government backing, as they say, even pigs can fly. Indeed, just days after filing for bankruptcy, General Motors Corp. is already plotting a path beyond Chapter 11, including the sale of stranded assets and even an offering of new stock...