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...American company that has built its reputation on durability, reliability and being the biggest damn dog on the street. Then let's say you get into horrible, disastrous debt and have to go begging to the government, like a sad little stray. And then you still end up in Chapter 11. Your customers are peeved because they have to bail you out. Your frailty makes them wary of buying anything from you. And every wrong thing you've ever done (like, say, making the Pontiac Aztek,) nags at them like a stain you put on their best...

Author: /time Magazine | Title: GM's New Ad Campaign: Will It Restart the Engines? | 6/11/2009 | See Source »

...people streaming out of public transport, a runner with a prosthetic leg, a hockey player felled in the agony of defeat. Finally the spot urges viewers to just get past it - essentially calling a massive corporate mulligan - and exits with ousted-reality-TV-contestant-style defiance: "The only chapter we're focused on is Chapter 1." (See the 50 worst cars of all time...

Author: /time Magazine | Title: GM's New Ad Campaign: Will It Restart the Engines? | 6/11/2009 | See Source »

...quality, durable goods at a lower price, according to a recent report by Bain & Company. As a result, the luxury market is expected to shrink by 10% in 2009, with apparel being hit the hardest. So, when French couturier Christian Lacroix filed for court protection from creditors (similar to Chapter 11 bankruptcy protection in the United States) on May 28, it came as no surprise - especially since the filing was timed to same-store sales comps for May, which for department stores like Neiman Marcus and Saks Fifth Avenue were down a whopping 27% and 26.6%, respectively. (See pictures...

Author: /time Magazine | Title: Fire Sale: Once Towering, the Luxury Market Teeters | 6/7/2009 | See Source »

...deal, the price of which has not been disclosed, comes a day after GM filed for Chapter 11 bankruptcy protection. The U.S. automaker says the sale of Hummer, which GM valued at $500 million, should allow it to preserve more than 3,000 American jobs. Tengzhong says it plans to maintain Hummer's existing senior management team and will enter into long-term assembly and supply agreements with GM. (Read "China's Auto Bailout Takes a Different Route...

Author: /time Magazine | Title: Will China Build a Fuel-Efficient Hummer? | 6/4/2009 | See Source »

...military and geopolitical clout.The new conflict in the post-Soviet sphere coincided with a period of relative stability in the heretofore bloody and violent war in Iraq, which we opposed from the start. But this calm was not to last.On September 15, 2008, Lehman Brothers filed for Chapter 11 bankruptcy protection. This sudden collapse marked the start of a financial chain reaction that reached across the oceans, bringing down parliamentary governments in Iceland and Latvia, and forcing the Hungarian and Ukrainian governments to appear hat-in-hand before the International Monetary Fund. We also watched—with some concern?...

Author: By The Crimson Staff | Title: Challenges and Opportunities | 6/2/2009 | See Source »

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