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...very slim. That is when an e-mail arrived from someone in Britain who had heard about the 8-year-old girl in New York who loved Harry so much. "I am working very hard on Book 4 at the moment," the author confided, and she talked about the chapter she was writing, how the werewolf professor Lupin was one of her favorite characters, and about some new creatures who would be making their debut. "This is all TOP SECRET," she warned, so Catie could tell her family but nobody else, "or you'll be getting an owl from...

Author: /time Magazine | Title: The Real Magic Of Harry Potter | 6/23/2003 | See Source »

...bravery above almost every other characteristic," Rowling told TIME a few months later, when she sat down to talk about the characters she had created. "Bravery is a very glamorous virtue, but I'm talking bravery in all sorts of places." It is, as Rowling attests from the first chapter of the first book, the virtue that cannot be faked: you either walk into the woods full of giant spiders, or you don't. Stand up to bullies, or hide from them. Hang on to hope, or surrender to fear. She addresses children as though they know as much...

Author: /time Magazine | Title: The Real Magic Of Harry Potter | 6/23/2003 | See Source »

...waste, writes Mark Stevens, president of MSCO, a consultancy based in Purchase, N.Y., and author of Your Marketing Sucks, which hits stores in July. "Find me one single human being who bought a car as a result of one of those ads," he implores in the book's first chapter. Stevens knocks the Clio awards and praises the effectiveness of tacky infomercials and "extreme marketing" like personalized birthday discounts, which he believes lead directly to profits. The author's metaphors suck: Stevens tells marketers to be "bulldogs," not "golden retrievers." But the book provides clear, sensible suggestions for making money...

Author: /time Magazine | Title: World Briefing: Jun 23, 2003 | 6/23/2003 | See Source »

...made a bad bet on its Telex division, which was obliterated by the sudden rise of the fax machine. But MoneyGram was dumped for antitrust reasons in 1996 after its parent company, First Data, picked up the much larger and better known Western Union, which had filed for Chapter...

Author: /time Magazine | Title: Banking: The Fastest Way To Make Money | 6/23/2003 | See Source »

...initiative launched two weeks ago was envisaged - at least by the White House - as a new chapter in which the U.S. would chaperon Israel and a new Palestinian leadership down a path of sequential steps that would end with a Palestinian State living peaceably alongside Israel. But Powell and other U.S. officials sent to mediate the implementation of the roadmap have to deal with the basic weaknesses of Washington's latest script for Israeli-Palestinian peace, as well as the unlikely cast of characters responsible for bringing it to life...

Author: /time Magazine | Title: Can Powell Save the Roadmap? | 6/18/2003 | See Source »

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