Word: characterize
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Dates: during 2000-2009
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A doppelgänger of Steve Carell's 40-year-old virgin with glasses, Mr. James is a character invented by Japanese advertising behemoth Dentsu and McDonald's Japan for its new burger line - the "Nippon All Stars" - campaign. The purpose of the campaign, running Aug. 10 to Nov. 5...
But elsewhere, Mr. James, dressed in his buttoned-up red polo shirt, tie and khakis, is seen as playing to Japan's xenophobic tendencies. Annoyed expats have described the character as "white, dorky" and speaking "mangled Japanese." The chair of the Foreign Residents and Naturalized Citizens' Association of Japan, Arudo...
McDonald's Japan spokesman Junichi Kawaminami says there is no official response to criticism of the Mr. James campaign. He does, however, explain the story of the character, which appears in the first commercial. "Mr. James' daughter was determined to go to Japan and study, and so he looked at...
While the first episode focuses on Don's conflicts, the next two show off Mad Men's deep bench of supporting characters: Peggy (Elisabeth Moss), a copywriter trying to find fulfillment in a business still largely about selling male fantasy; comely secretary Joan (Christina Hendricks) - a male fantasy incarnate - talking...
It was a tough message to deliver to the Chinese - basically, "Do as we say, not as we did" - but it's hard to imagine a more credible messenger. It's not just that Chu is a Chinese American whose parents both graduated from Tsinghua before attending the real MIT...