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"We're going to meet the voters where they are," Shrum had told me early in the Kerry campaign, which sounded innocent enough-but what he really meant was, We're going to follow our polling numbers and focus groups. We're going to emphasize the things that voters think...

Author: /time Magazine | Title: Pssst! Who's behind the decline of politics? [Consultants.] | 4/9/2006 | See Source »

Politics was all about getting the public to answer yes to those three questions. Of course, an integral part of the job was aggressively-often stealthily and sometimes disgracefully-painting the opposition as weak, untrustworthy and effete. McKinnon was amazed the Democrats had never quite figured this out. In fact...

Author: /time Magazine | Title: Pssst! Who's behind the decline of politics? [Consultants.] | 4/9/2006 | See Source »

Presidential campaigns are, inevitably, about character. In 2004, at a moment of real national consequence for the United States, character was expressed in the most limited, nonpositive way imaginable: I know you don't agree with me-in fact, most polls showed the public thought that Bush had taken the...

Author: /time Magazine | Title: Pssst! Who's behind the decline of politics? [Consultants.] | 4/9/2006 | See Source »

I think partisans want to believe there's something fundamental about political choices, that a vote is a reflection of character - a hopeful thesis, given that most Americans don't vote at all. In the end there's nothing all that exotic about a firmly held political opinion, and the...

Author: /time Magazine | Title: Two Species of Nerd | 4/6/2006 | See Source »

In his own remorseless testimony, Moussaoui presented himself as a hideous and dangerous character, eager to kill, indifferent to the sorrow his co-conspirators had unleashed. But let reason and logic now interrupt us. He also appeared sufficiently crazy that, apart from an insanity exemption, you can easily conclude that...

Author: /time Magazine | Title: Should Zacarias Moussaoui Be Executed? | 4/6/2006 | See Source »

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