Word: chardonnays
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Dates: during 1990-1999
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When Susan Shand, a journalist in Washington, needed wine for a dinner party she was hosting, she headed for the store to buy her favorite brand: Kendall-Jackson Vintner's Reserve Chardonnay. Later that evening, however, she discovered that she had bought Turning Leaf, a new Gallo wine, instead. "I looked like an idiot," she recalls...
...petit faux pas, at worst, certainly nothing to make a federal case out of--unless you happen to be Jess Jackson. The burly lawyer turned winemaker created a new market segment with Kendall-Jackson Vintner's Reserve Chardonnay. When mistakes are made like Shand's, he believes it's because Turning Leaf's owner, industry giant E. & J. Gallo Winery, has unfairly copied his bottle design. So Jackson is suing Gallo, claiming it has co-opted sales of his category-topping Vintner's Reserve. Gallo disputes the charges, but there is no disputing Turning Leaf's rousing success. It shot...
...federal jury put aside the wrath of grape magnate Jess Jackson, denying winery Kendall-Jackson's claim that industry giant E&J Gallo deliberately copied its bottle. The suit matched two of California's most stubborn and litigious vintners, Jackson and Ernest Gallo, over whether Gallo's Turning Leaf Chardonnay was designed to cleverly imitate the look (and sales success) of Kendall Jackson's top-selling Vintner's Reserve Chardonnay. Indeed, with its flanged top, visible cork and yellowing grape leaf, Gallo's bottle looks remarkably similar. It's been similar in the stores, as well: in just two years...
...answer may well be yes. Boosted by the campaigns, milk sales have increased for the first time in decades, up .9% over last year. That's not enough to strain the dairy herd, and milk's not going to be replacing Chardonnay at Hollywood parties. But for a product that's been in a 30-year funk, it's not a bad start to a comeback...
...explosion in sales of such wilderness products as L.L. Bean's portable "vacation home," a tent that sleeps five and includes a screen porch ($499); or the Coleman Company's "Event Center," a 40 1/2-in. collapsible bar with a 37-qt. storage compartment roomy enough for a case of Chardonnay ($29.99); or for the Starbucks-deprived, G.S.I. Outdoors' Mini-Expresso maker, which weighs in at a featherlight...