Word: chardonnays
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Moramarco's acquisitions for Canandaigua are aimed at easing the company away from the jug-wine market toward the least expensive varietals--wines labeled Cabernet, Merlot, Chardonnay and such--selling at $3.50 to $5, and the slightly more expensive premium wines priced at $7 or more. This move upmarket is happening across the industry, from the behemoth Gallo to medium-size upscale wineries that must increase revenue or fall victim to takeovers--particularly in Napa, whose prestigious name puts it on the wish list of every ambitious wine company in the world...
...opposed to the confusing geographical classifications of French wines. "Brands are the key," says David Scotland, president of Allied Domecq's wine division. "New technologies have improved winemaking...the consistency of style builds trust and thus brand equity." Consider Orlando Wyndham's Jacob's Creek brands, which include Chardonnay and Shiraz Cabernet: they have been marketed heavily, and sales have increased by 24% on average for each of the past five years...
WIEGAND Cabernet-based De Toren Fusion V, 2000 IMMER Cakebread Chardonnay, 2000 KOPEC Domaine Ramonet Chassagne-Montrachet White Burgundy...
...want a 60th birthday party but agreed to it under pressure lest I be thought a sorehead, and so all my jowly friends with thin dead hair sang Happy Birthday in their horrible ruined voices and we sat eating aged beef and heirloom tomatoes with a dry but experienced Chardonnay and old pals woofed about how happy and busy they are in retirement and gave me dumb birthday cards ("Welcome to the Incontinence Hotline ... Can you hold, please?") and a cake blazed up like the Hindenburg and some people I knew back when they were fun told me how good...
...sizable wine list, for example, has a playful informality, with whites and reds divided by personality rather than type or terrain. Bottles of Pinot Blanc and Chardonnay turn up in the “Mid Weight, Refined But Lively” section, which could easily double for an appealing personal ad, while “Rustic, Spicy and Earthy” (too PSLM for me) houses Shiraz and Carmignano. Though leaning heavily on Italy, the cute categories are a veritable United Nations, with Argentina, Turkey and even Massachusetts fielding delegations...