Word: charm
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Dates: during 1950-1959
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...cheer for the import of Scotch whisky, but perhaps there ought to be a stiffer tariff on Scotch whimsey. The latest cinematic highball, High and Dry [TIME, Sept. 13], is every bit as charming as your excellent movie reviewer says it is, in fact, so relentlessly charming that about halfway through one longs for a refreshing draft of Mickey Spillane. But underneath all the charm, the picture is a perfect allegory of America's fate in Europe...
...Marquise de Bausset-Roquefort, a descendant of Sully who inherited the chateau in 1902, the greatest charm of Sully-sur-Loire lay in an ancient rumor that a fortune of francs in jewels and gold lay buried somewhere in its walls. In 1951 the marquise began looking for the treasure in earnest. She hired work men in droves to dig up the ancient foundations. When water from the castle moat seeped into the cellars, she brought in helmeted divers to continue the hunt. Girders gave way, walls collapsed, suction pumps worked overtime, but still the marquise searched...
...gloomy faces of the people in Moscow . . . We saw no evidence of hunger or famine. Indeed, it would be impossible for the people to work as hard as they do if they were not receiving adequate food." Old China hands among the correspondents disagreed: "All gaiety and charm have disappeared," wrote one. "There are obvious signs of starvation amongst many potbellied, naked little boys and girls sitting apathetically beside gutters...
...that an inferiority complex should not prevent financial success. The Peales told how a friend of theirs, a perennial business failure, utilized his return to the bosom of the church to develop a profitable line of costume jewelry: he featured the "mustard seed of faith" (Matthew 17:20) in charm bracelets, clips and watch fobs. Said Dr. Peale: "It helps to have faith in God as well as in yourself...
Wrote the Daily Telegraph's John Ridley, who last visited Shanghai in 1946, three years before the Communists took over: "All gaiety and charm have disappeared . . . There is no laughter in the streets as there used to be, and strangers are not now greeted with smiles and shouts in the villages. Instead, drab, dull apathy has settled over everyone and horrible uniformity is the order...