Word: charme
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...Gallo researchers and Grey Advertising executives to southern France, Gallo coined an evocative name--Red Bicyclette--and devised a friendly label with a fun cartoon of a Frenchman in a beret riding a red bike with a dog trailing behind him, a baguette in its mouth. Voilŕ: French charm with none of the intimidation factor. (Compare that label with, say, the one for Domaine de Montcalmčs Coteaux du Languedoc AOC, a wine from the same area.) The back label was just as friendly: "Bonjour! Welcome to Red Bicyclette, from a little corner of the very best place in France...
...that kind of juxtaposition is precisely the charm of Zhongdian's cocktail circuit. With steep, cobbled lanes, wooden houses, courtyards and prayer flags fluttering in the wind, Dukezong was little more than a ramshackle residential area of 15,000 inhabitants two years ago. Now, it's being buffed and polished for the outside world, with B-52 cocktails served alongside bai jiu-the local firewater-and macchiatos almost as readily available as yak-butter tea. The bars attract a lively, mixed crowd of residents, young travelers, artists and adventurers, doubtless hoping to find their own Shangri-La. Chances are they...
...People think there’s a wicked charm,” Graham said, referring to the past cancellations. “It’s not a bewitched visit…it’s a great honor, and people want to relish...
...colonel in 2000, the empty nesters decided it was finally time to have the home they really wanted. When Phillip's new employer at the time--United Parcel Service--moved him to Louisville, the couple found a nine-month-old one-story house that had all the features and charm they had ever wanted. It was located in an upscale suburban neighborhood that was the perfect place for them to settle down in and spend their golden years...
...other hand, if one is as genetically blessed as Ashton Kutcher, the viewer expects a certain romantic suaveness, a Cary Grant-esque inclination to charm. Instead, he demonstrates a horrific capacity to remind you of when your brother was twelve and had no spatial reasoning ability...