Word: charmel
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...Street took this tried and true marketing mantra to the next level: live scantily clad women sell even more merchandise. Belle de Jour, an upscale lingerie boutique located at 164 Newbury St., is the trendsetter here. The store uses live models to tempt customers to splurge on $250 Lise Charmel bras, making the shopping experience that much more pleasurable for the gift-seeking beau...
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