Word: charmers
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...will. And here's something else to talk about: Nicholson's new movie, Something's Gotta Give, is a chick flick about as unapologetic as they come. Can Jack, the unrepentant seducer, the legendary monster of appetites, the roguish charmer, turn himself into the king of hearts? Or put another way, would you buy from this man an unblushing, sentimental, picnics-on-the-beach romantic comedy about the joys of committed love...
...international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban--with a flute and a woven, cobra-filled basket--and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year...
...international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban?with a flute and a woven, cobra-filled basket?and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year...
...buyer. He knew that another rich American, media mogul John Malone, had tried in 2001 to buy a group of TV networks from Deutsche Telekom, Germany's major cable operator, but had been blocked by regulators in part because he was perceived as arrogant and unbending. Saban played the charmer. To regulators concerned about foreign control of media assets, he promised not to inject his political views into the business. To creditors, he stressed that his experience in foreign-rights sales gave him the know-how to grow Kirch's licensing business...
Mohammed never fit the image of a wild-eyed or even devout jihadi. With his easy smile and placid eyes, he had a reputation as a charmer and a ladies' man. When Yousef and Mohammed weren't plotting destruction together in Manila, they were partying, say Philippine intelligence agents. Mohammed took up with a bar girl he met at the Cotton Candy Club. Later he hired a helicopter and pilot to impress a female dentist he was courting. Yousef and Mohammed took their girlfriends scuba diving at beach resorts, but Mohammed remained an enigma even to the women he dated...