Word: charmin
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...possible - but few Americans are doing it. Toilet paper containing 100% recycled fiber makes up less than 2% of the U.S. market, while sales of three-ply luxury brands like Cottonelle Ultra and Charmin Ultra Soft shot up 40% in 2008. Compare the U.S. desire for an ever plusher flush with the more austere bathroom habits of Europe and Latin America, where recycled TP makes up about 20% of the at-home market. Recycled material simply can't match the level of comfort that virgin fiber provides - and that U.S. consumers have come to expect. "They...
...child, the Toys "R" Us store in Phillipsburg, N.J., is a wonderland. Just browse the aisles - Transformer toys over here! A talking Elmo over there! Charmin toilet paper! Dawn dishwashing liquid...
Turns out "Don't squeeze the Charmin" might have been the worst marketing message of all time. According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those who keep their hands off the merchandise. So in the 21 years Procter & Gamble ran the iconic television advertisements for its Charmin toilet-paper brand, Mr. Whipple, the uptight grocer with a secret squeezing fetish, should have encouraged his bubbly shoppers to fondle away...
...does touching an item increase the likelihood of purchase? The motivation traces back to what behavioral economists have labeled the "endowment effect." This phenomenon posits that consumers value a product more once they own it. And simply touching that Charmin may increase a shopper's sense of ownership and compel the consumer to buy the product. (Read "How to Know When the Economy Is Turning...
When You Gotta Go. The name may be somewhat unsavory, but the service could be useful. SitOrSquat.com is a free mobile app for iPhones and BlackBerrys, courtesy of Charmin, which uses GPS to guide you the nearest public bathroom...