Word: charmin
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Dates: during 2000-2009
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...Jennifer Garner, wakes up in possession of a Fifth Avenue apartment, a hunky hockey playing bed buddy who calls her “sweet bottom,” and a drawer full of B-cup bras that she can fill out without the help of a wad of quilted Charmin two-ply. This Jenna shops at Henri Bendel, drinks non-virgin Pina Coladas, organizes her files with Lisa Frank unicorn emblazoned folders, and knows the dance routine to Michael Jackson’s Thriller down to every last neck gyration. This Jenna was the prom queen and calls...
Many of the items exhibited invited interaction. One shopping cart depicted politician’s pictures next to brand names—former President Bill Clinton as Charmin, former presidential candidate Bob Dole on a white meat-only can of chicken soup and President Bush smiling patronizingly from a bag of Cheez-its. This accessible medium broke down traditional barriers between the display and spectators, delivering a message with more immediacy than a museum piece could...
Under Lafley, P&G has stopped swinging for the fences and is once again playing small ball, dreaming up countless "new and improved" versions of its classic brands like Tide, Charmin and Folgers, and developing line extensions like Pampers baby clothes and the forthcoming Old Spice body spray. "We had gotten into a mind-set where innovation had to flow into new categories and new brands exclusively, and all I did was open people's minds to [the possibility] that it could also flow through our established brands," Lafley says in his typically self-effacing style...
...York City and Los Angeles and give out specially labeled popsicles and vitamin waters touting the coming broadcasts. Procter & Gamble sent out a trailer of elegant, air- conditioned Porta Potties, complete with hardwood floors and aromatherapy candles, to state fairs last summer to extol the virtues of Charmin toilet paper. Bottled-water producer Evian paid to repair a run-down public pool in the London neighborhood of Brixton and tile the bottom with its brand name--a message that was hard to miss for passengers flying in and out of nearby Heathrow Airport...
...focuses on management instead of technology. It shares just about every piece of market data it collects—we’re talking petabytes here—with its suppliers, which has proven so vital for the consumer products industry that Proctor & Gamble, makers of everything from Charmin to Crisco to Cover Girl, have an office employing more than 200 people in Wal-Mart’s small-town Arkansas headquarters. Its logistics and distribution system is smart enough to know which ethnicities of Barbie sell better in which stores. It pioneered the “big box?...