Word: charmin
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Although the formal announcement of Charmin of the Economics Department A. Michael Spence's appointment as dean of the Faculty lucked suspense, it placed the crowning touch on the University's massive effort to disseminate the news...
Procter & Gamble does everything in a big way. The company is the $12 billion enterprise behind such household names as Charmin, Folger's, Crest and Crisco. When P&G decides to add a new product to this list, competitors view the marketing assault as a D-day invasion, and with good reason. Last week P&G launched Citrus Hill, its entry into the $3 billion market for chilled and frozen orange juice. "There's a year of sunshine in every sip," goes the slogan for the ads that blossomed on TV and in newspapers. The commercials portray...
...inconceivable. As the sun sets over the Great Barrier Reef and David Attenborough strolls into a fadeout contemplating some prehistoric epiphany, none other than Mr. Whipple may be nipping at his desert boots, fingers flexing around a roll of Charmin. Hard pressed on all sides-especially from Washington-PBS will try running commercials to keep solvent and keep the flag flying...
Until the shortage ends, newspapers will have to continue scrambling to find newsprint. Meanwhile the dearth of newsprint is being reflected in the quality of the paper that is delivered, Baumgardener said. "I've never seen paper like this--linted and yellowed. It's like printing on Charmin," he added, "but we're not sending any back--it's definitely a seller's market...
...avoids Madison Avenue's incestuous inner circles like the plague because "most people turn out anything to make a buck." He has dared to fire big accounts like glamorous Gucci (because the Italian company wanted its luggage photographed in a certain style). He despises hard-sell advertising of the Charmin TV variety, and has no intention of growing just for growth's sake ("Anybody who says you have to branch into other fields is a dope"). All this he has accomplished with a lean, highly paid staff of just ten people. In short, Rogers is proving that the "boutique...