Word: charren
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...people in any field have demonstrated the power of a single impassioned voice as well as Peggy Charren. As head of Action for Children's Television, the activist group she founded 23 years ago in the living room of her suburban Boston home, Charren has been a tireless fighter for better children's TV. Because of her efforts, commercials aimed at kids are less manipulative than they once were; the hosts of children's shows, for example, can no longer hawk products to gullible young viewers. Even when she failed to bring about change, her constant, nagging presence...
...everyone is happy about his execution. Peggy Charren, founder and president of Action for Children's Television in Cambridge, Mass., says the issue has been overblown in the press and criticizes CBS's rush to judgment: "It begins to smack of McCarthyism, where people were being pulled off the air before they were convicted of anything." Perhaps the real crime, the one , for which Reubens has been so relentlessly pilloried, was the successful pretense of childishness. The kids always knew he was playing, but, evidently, not many adults did. Ordinary show-business thugs and malefactors can get away with...
...which has been doling out advice to adults in its Consumer Reports for the past 55 years. The difference is that Zillions delivers buying tips with savvy humor and snazzy graphic designs and that the products are tested by an unusual group of experts: the kids themselves. Says Peggy Charren, president of Action for Children's Television: "Zillions figured out how to attract youngsters to information they need and does it with elan...
While the company, which is half owned by the Time Inc. Magazine Co., is confident the new plan will win approval from the 8,000 schools needed to make its $200 million investment pay off, Whittle still has not redressed his critics' biggest grievance. Says Peggy Charren, president of Action for Children's Television: "The whole thing is still being paid for by selling kids to advertisers. The Trojan horse now has a golden harness...
Still, critics argue that children should not be exposed to sales pitches, especially in the classroom. "We don't want to bring up children to believe that what corporations think is right," says Peggy Charren, president of Action for Children's Television, based in Cambridge, Mass...