Word: charren
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...Patricia Albjerg Graham, dean of the Harvard Graduate School of Education. Adds Bella Rosenberg, an official at the American Federation of Teachers: "By showing commercials, schools are implicitly endorsing the product." Others charge that principals are selling their students' souls for a pile of high- tech hardware. Says Peggy Charren, who heads Action for Children's Television: "They see stars in their eyes in the shape of television sets...
...adults are enthralled by Nickelodeon. Double Dare and another game show called Finders Keepers (now off the air) have been denounced for encouraging exhibitionism and greed -- the sort of schoolmarmish complaint that deserves a dousing with green slime. Peggy Charren, president of Action for Children's Television, praises the channel as a healthy alternative to network fare but is worried that some of its newer shows "may have gone a little overboard taking a Mad magazine approach...
...Charren is also concerned about the channel's expanding commercial ventures. Nickelodeon did not even run commercials before 1984; now it has entered the syndication market and is licensing its name for products ranging from shampoo to sneakers. "We are a channel for kids and an advocate for kids first," says Laybourne. "The licensing is only an afterthought." Such ventures, moreover, enable the channel to prosper and expand its programming -- a fact of TV life that Nickelodeon's savvy young viewers would certainly understand. Call it: Why You Can Do That on Television...
Last week the legislation ran afoul of President Reagan. Stating that the bill "cannot be reconciled" with constitutional guarantees of freedom of speech, Reagan refused to sign it. His pocket veto infuriated lobbyists like Peggy Charren, president of Action for Children's Television, who called Reagan's refusal a form of "ideological child abuse." Democrat Edward Markey of Massachusetts, a co-sponsor of the House bill, said 20% of U.S. television stations exceed the proposed limits on commercials. He plans to reintroduce the measure next year and hopes for a more favorable response from the new Administration...
...educational fare for kids. The National Association of Broadcasters, while not fond of the measure, says it will not oppose it. Meanwhile, children's TV activists are claiming a victory -- barely. "As far as commercials are concerned, it says children are different from adults," notes Peggy Charren, president of Action for Children's Television. "But any more changes and I would have called the bill a sellout...