Word: charren
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...most controversial area, however, is toy-inspired shows, which are criticized by children's TV activists as little more than program-length commercials. "Where is it written that Mattel should control the decision making in programming for children's TV?" says Peggy Charren, president of Action for Children's Television, the watchdog group based in Cambridge, Mass. "People who want to produce children's programs with something to say instead of something to sell are zapped out of the system...
...Soldiers of the Future. The show, a live-action space adventure, enables children to play along at certain points by shooting at villains on-screen with a special Power Jet weapon (cost: $30 to $40). An electronic signal responds to each "hit" and tots up the . player's score. Charren argues that by encouraging children to buy an expensive toy to participate, such shows unfairly divide the young audience into "the haves and the have-nots...
...however, most kidvid fare seems less an alternative to dreary network programming than a reinforcement of it. "The good news," says Peggy Charren, president of Action for Children's Television, "is that children's video is the most likely place to find alternatives to toy-commercial video, which is what network children's TV has turned into. The bad news is that all this stuff on network TV is also in home-video stores, and the promotion budgets are enormous...
...findings of the report are being applauded by a number of organizations that have long sought a reduction in television violence. Says Peggy Charren, president of Action for Children's Television: "The report should help parents understand that that box in the living room is not necessarily a friend of the family...
...together, are not sexually suggestive. Says Jack Forcelledo, Remco's executive vice president: "We just show little girls playing with the product in the home. Our message is that you put it on and wash it off." All the same, the commercials rankle many consumer activists. Says Peggy Charren, president of Action for Children's Television: "The four-year-olds are going to be taught that it's appropriate for them to wear makeup. It's another way to get children to spend money on something useless and unnecessary...