Word: charts
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Dates: during 1930-1939
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Less than four years ago advertising first appeared in the Sunday funny papers. The new business immediately turned out to be a lusty bratling; how lusty, few guessed until last week when Editor & Publisher published a clinical chart. In its first year (1931) all funny-paper advertising in the U. S. put only $361,400 into publishers' pockets. Next year the total went to $3,000,000. Last year...
...shoveled out sand, the holes filled up with water. With knives they groped blindly in the puddles, taking out segments of backbone one at a time. Finally the fishermen took pity, pitched in, and within a week the bones were rescued and stacked up. But on checking over their chart the museum men discovered that two extremely important bones were missing: the thin little pelvic bones with vestigial thigh bones which show that 60 or 70 million years ago whales had serviceable legs. Andrews and Clark sprinted to the try works where the blubber had already been plumped into...
Utility stock prices declined last week to the lowest level since 1932. The railroad averages rolled into new low ground for the year. Only a four-point drop in the Dow-Jones industrial averages was needed for chart-watchers to say that a bear market had been in progress for the major part of the New Deal. In terms of gold, stock prices were barely above the Hoover lows...
...reasonable number." Last week into Supreme Court at White Plains stormed Neighbor George F. Murphy, textile manufacturer, to charge that the Hitchcocks, in- stead of reducing their dogs, had permitted them to multiply. Retorted Breeder Hitchcock: "Dogs will be dogs." Neighbor Murphy cited noises and odors, described a chart kept by his butler of every howl, yelp and bark between June 25 and July 18. All that time, while Mr. Murphy was serving his own cocktails, answering his own doorbell, his butler was listening day and night, in the pantry. Excerpt from the butler's record of what...
Meanwhile a $126,000 promotion campaign directed by Publisher's Counsellor John Hanrahan, articulating the smart-chart objective of The New Yorker, began to get results. Mr. Fleischmann put up $400,000 before the corner was reached, but in 1927 he could and did refuse $3,000,000 clear profit to sell out. He advanced $393,000 more to see the magazine completely around the corner, was repaid in two years. His $400,000 investment is today represented by 35% of the stock of the F. R. Publishing Co. which pays $3 dividends...