Word: chasms
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...chicken or egg problem," says Klee Kleber, vice president of marketing. "People won't buy it until their peers do, and their peers won't buy one until they buy it." Marketers call this treacherous patch of a new product's path to the mass market "the chasm." Companies typically cross it by getting a foothold in a commercial market until consumers grow accustomed to the technology. The pager, for instance, was used mainly by doctors before everybody else caught on. PCs, VCRs, GPS: each crossed the chasm as the price dropped and their utility became obvious...
...Segway has identified the commercial security and police markets as its chasm-crossers. Today more than 150 law enforcement agencies globally are using Segways to boost the range, visibility and visual field of their beat cops. The Chicago Police Department, for instance, has 38 Segways, which cops use to patrol the airports and large public events. It will soon buy 20 more. "It's a low-key force multiplier," says Jonathan Lusher, senior V.P. at the mall security firm IPC International, which owns scores of Segways. "It allows us to have our officers in more places in less time...
...Sunni-only districts. The government says more than 180,000 people have become refugees in their own country; tens of thousands of others are fleeing Iraq altogether. The political leadership, from Prime Minister Nouri al-Maliki on down, lacks both the stature and the will to bridge the chasm between the two communities. Caught in the middle, the U.S. military is unable to halt the bloodshed. Wisam is right: Iraq's news these days...
...school about $4 million a year - out of income from an endowment of $315 million. To raise the share of students getting aid to about 30%, Eton wants to boost its endowment by at least $90 million. Money by itself won't be enough to bridge the social chasm that keeps many boys from hearing about Eton or thinking they could possibly fit in there. Only two or three enter each year from state schools. An existing program to identify and help needy but smart 10-year-olds to give them private schooling before entry is aimed at only five...
...engage with their undergraduates regularly, many students’ only real opportunity to interact with faculty is at the faculty dinner each semester. To be fair, some professors are truly struggling under the weight of cultural inertia separating them from undergraduates. But others are unfortunately broadening this chasm, tacitly or otherwise. Former Dean Lewis wrote in his 2002 memo that “the problem is with the faculty and their attitude towards students, especially the faculty in certain departments.” And the economics department’s director of undergraduate studies told The Crimson last year that...