Word: chateaubriands
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Informed on by the Reds, Lacerda was jailed by the police for two weeks. When he got out, he was hired by Press Lord Assis Chateaubriand. He was soon running "Chato's" news service, did so well that at 28 he was named editor of O Jornal, Chateaubriand's biggest and best morning paper. Lacerda dumped canned government propaganda editorials in the wastebasket, regularly broke the ironhanded censorship of Dictator Vargas. "You put me in a difficult position [with the government]," Chateaubriand told Lacerda one day. Snapped back Lacerda: "I put you in an easy one. I resign...
Last week Chateaubriand's time came. Under the nationalistic constitution of Brazil, only native-born Brazilians can own, publish or edit newspapers. A telephone tip to another anti-Wainer editor, Tribuna da Imprensa's crusading Carlos Lacerda, had advised him to look into Wainer's nationality. Acting together, Lacerda and Chateaubriand assigned eleven reporters and five lawyers to sleuth out the facts, then blared them in Page One headlines and on radio and TV. The tipster was right: Wainer's mother had arrived from Bessarabia (now Soviet Russia) in 1915-three years after Sammy was born...
Samuel Wainer, a shrewd, nimble ex-political reporter, is the man who added new razzle-dazzle to Brazilian journalism. Two years ago, Sammy was just a columnist for wealthy Press Lord Assis ("Chato") Chateaubriand (TIME, June 8). But when Sammy came out for ex-Dictator Getulio Vargas in the last presidential election, Chato wired him: "I am buying ice for your hot head." Vargas won, and nicknamed Wainer "The Prophet." Money poured in from pro-Vargas industrialists and from the Vargas-controlled Bank of Brazil (a reputed $18 million) to buy Wainer a plant and start a new, pro-Vargas...
...Last Minute"). With bright-colored inks on Page One, lavish photographs, six-man reporting teams, cut-rate ads, lotteries and giveaways, Wainer promoted Ultima Hora into top circulation spots in Rio (85,000) and Sao Paulo (90,000). Ungrateful Sammy trained his guns on ex-Boss Chateaubriand's empire (28 newspapers, five magazines, two TV and 19 radio stations), denounced him as a "pirate" and "international rat," ridiculed him in front-page cartoons. Chateaubriand seethed, and bided his time...
...Sundays, chapel (Episcopal) every morning, black marks (which have to be made up through chores like leaf-raking) for misbehavior. The boys must get their Latin conjugations straight, and are encouraged to play a creditable game of football. Such a regime, thinks Brazil's Millionaire Press Lord Assis Chateaubriand, is just what is needed by Brazilian students, for the most part gay youths more given to sambas than study. "Chatô's" proposal: Brazil must have three institutions like Groton,* which he calls "the Rolls-Royce of schools...