Word: chateauful
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Better Lookers. As Marie, an orphan who is adopted as a mascot by the regiment, Soprano Pons beats the drum, falls in love with a peasant who turns soldier so that he may marry her. A marquise claims Marie as her niece, carries her off to a chateau to make a lady of her-but not for long. The peasant, now an officer, turns up to claim Marie, with drum rolls and general rejoicing...
About 1,000 times a week over 20 stations throughout the country, these sentiments are sung by a character called Gaston, whose recorded outbursts are sponsored by Chateau Martin wine. Few jingles have made such an impact on the U. S. Variations on Gaston's theme are popular in nightclubs, his antics have formed the background of several skits, and his slogan "I am NUTS about the good old Oo Ess Ay" is incessantly echoed among the nation's small...
Gaston came into being year and a half ago when Chateau Martin's president, a onetime hosiery man named Martin Lefcort, decided that it would be a good idea to have a Frenchman plug his California wines. The notion was developed by Chateau Martin's advertising agent, Herman C. Morris, whose outfit whipped together a series of chats by a comic Frenchman, who, after a sip of Chateau Martin '39, uniformly wound up: "I go queek get my citizenship papers." This folderol, tried over a few stations, was so successful that Chateau Martin upped its spot announcement...
Confident that it has a gold mine in Gaston, Chateau Martin has introduced a domestic champagne for him to swoon over...
Somebody must be kidding your editor and the young Marine since there could be no bleeding Marines at Chateau-Thierry because there were no Marines present at the taking of Chateau-Thierry...