Word: chattanooga
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Dates: during 1980-1989
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...Atlanta on Thursday in the Southeast Regional, Oklahoma (29-3) meets 16th-seeded Tennessee-Chattanooga (20-12); Auburn *** battles Bradley (26-4); Louisville (21-10) meets Oregon State (20-9) and Brigham Young (25-5) meets North Carolina-Charlotte...
They are smoothing out the twang their daddies taught them and nipping off Mamma's drawl, learning to talk, in the words of the Chattanooga Times, "so folks won't think you're eating grits...
...going on here is not wholly new. Speech coaches in New York City have built careers battling Brooklynese, and in Boston there are Kennedy clones who have lately learned to talk like television anchors (for whom Cuba never rhymes with tuber). Why shouldn't they do it in Chattanooga too? This is the market niche an intrepid speech pathologist named Beverly Inman-Ebel spotted several years back when she set herself up in practice teaching "speech perfection," or how not to talk like a Southerner...
Inman-Ebel plays a recording from an earlier session. "Gross. Ugh. I can't believe I sounded like that," says the client, a 23-year-old announcer on public television, who says she was turned down for a job at one Chattanooga station because of her accent. They practice another sentence with the recorder on, and Inman-Ebel plays back the tape, exulting in her client's progress: "If all I had was that sentence, I wouldn't be able to locate that person anywhere. It was a nonaccent." Her highest accolade...
...thought warms Tinkler momentarily. "Most of the big folk in Chattanooga," he reflects, "still talk like Chattanoogans...