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Word: chauvinism (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...Like Chauvin. By way of retaliation, U.S. presidential hopefuls may be tempted to emulate France's Nicolas Chauvin and cry a pox on all alien coinages. Admittedly many of these words and phrases are silly, frilly, misused and mispronounced by Yanks; they range, without any particular élan or éclat, from soupçon and soupe du jour to déjà vu and á la almost anything. However, there are hundreds of French words imbedded in the English language for which there are no substitutes-even the politician may find it hard to oppose the tongue...

Author: /time Magazine | Title: Modern Living: Non-Bons Mots in France | 1/19/1976 | See Source »

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